The design process with its elements of open idea generation, multidisciplinary collaboration, prototyping, execution and constant refinement is a comprehensive approach to solving business problems. But the majority of businesses do not utilize it and even worse, the majority of business schools do not teach it. Design thinking is essentiallyContinue Reading

You may own or know someone that owns an iPod, who searches the internet for everything from shoes to Lady Gaga, or get your kicks by driving by the gas pump in your electric car. Ever wonder how companies like Apple, Google and Nissan are so far ahead of theContinue Reading